As Appstrax scaled up its client base, it ran into process fragmentation that slowed down delivery and stretched its team’s capacity:

• Clients had inconsistent infrastructure — some on cloud providers, others on PaaS, and even some on private servers
  
• No standardized deployment process, making onboarding and maintenance time-consuming
  
• Heavy context switching for developers juggling different deployment stacks
  
• High support overhead and difficulty scaling delivery without scaling the team
  
• Onboarding new team members was slow and error-prone, due to lack of tooling standardization
  

This patchwork of deployment strategies reduced the team’s ability to move fast and maintain quality, limiting how many customers they could serve.